RWGNYC's Blog
Thursday, June 29, 2006
Beat HIV/AIDS on a computer
Beat HIV/AIDS on a computer: "Beat HIV/AIDS on a computer
Wednesday Jun 28 14:31 AEST
Clicking to destroy demons, escape terror or hit a six in cricket are common video game scenarios on mobile phones.
Now an Indian software firm says its also a great platform to fight HIV/AIDS and plans to take its campaign global.
New Delhi-based gaming company ZMQ Software Systems released four games as part of a fund raising effort for HIV/AIDS awareness that can be accessed by users of Reliance Infocomm, one of India's largest private cellphone service providers.
'The games are now very popular,' the company's chief technology officer Hilmi Quraishi said, adding that 2.9 million people had downloaded the games between their December launch and April 30 this year.
'Games will educate mobile subscribers and create awareness while reducing stigma and discrimination,' he said. 'We have a target of getting at least 13-14 million people to download the games' by the end of this year.
The games include cricket featuring the Demons XI and Safety XI where the safety team is set a target while balls appear in form of condoms, faithful partners, information on HIV and the symbolic AIDS red ribbon."......
Wednesday Jun 28 14:31 AEST
Clicking to destroy demons, escape terror or hit a six in cricket are common video game scenarios on mobile phones.
Now an Indian software firm says its also a great platform to fight HIV/AIDS and plans to take its campaign global.
New Delhi-based gaming company ZMQ Software Systems released four games as part of a fund raising effort for HIV/AIDS awareness that can be accessed by users of Reliance Infocomm, one of India's largest private cellphone service providers.
'The games are now very popular,' the company's chief technology officer Hilmi Quraishi said, adding that 2.9 million people had downloaded the games between their December launch and April 30 this year.
'Games will educate mobile subscribers and create awareness while reducing stigma and discrimination,' he said. 'We have a target of getting at least 13-14 million people to download the games' by the end of this year.
The games include cricket featuring the Demons XI and Safety XI where the safety team is set a target while balls appear in form of condoms, faithful partners, information on HIV and the symbolic AIDS red ribbon."......
:: posted by R. W. Graf, 4:39 AM
